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Text Ads
A simple, cost-effective desktop format to drive qualified traffic.
Turn clicks into quality leads
Reach the right professionals
Go from idea to live campaign in minutes. Add your creative, set your targeting, and launch. Then adjust as you learn what works and improve results over time.
Start Reach the right professionals, scale when it works
Go from idea to live campaign in minutes. Add your creative, set your targeting, and launch. Then adjust as you learn what works and improve results over time.
Control your spend and measure what matters
Set your own budget with flexible pay-per-click or cost-per-impression pricing. See which clicks are driving better performance and adjust your campaigns as you go.
How LinkedIn Text Ads work
Text Ads are LinkedIn’s most streamlined ad format — a small image, a short headline, and a brief description. They appear on the right rail across desktop placements where professionals are already active.
This placement helps you stay visible without competing for attention in the feed.
Because the format is simple, you can go from first draft to live campaign in minutes and run multiple variations to see what resonates.
Write your ad and go live
in minutes
A Text Ad is simple by design. It includes a small image, a headline, and a short description.
Create a few variations, upload them to Campaign Manager, and launch your ads the same day. This makes it easy to test ideas and see what works.
Target the professionals
who drive decisions
Reach people by job title, company, industry, seniority, skills, and job function.
This level of precision helps you focus your budget on the people most likely to engage and drives stronger performance over time. LinkedIn Ads deliver the highest ROAS of any major advertising network.¹
Test, learn, and scale
what works
Set a daily budget with CPC or CPM bidding so you stay in control of your spend and scale with confidence.
Campaign Manager shows which ad variations drive clicks and which audiences are performing best, down to the job title and industry level.
Use these insights to refine your targeting, shift budget to what’s working, and test new variations to keep improving. For more tips, explore Text Ads best practices.
Text Ads success story
With LinkedIn Text Ads, we’ve been able to generate a clickthrough rate that is 60% higher than our average across other social networks – and at the same time, the quality of leads coming through LinkedIn is greater than through other social media channels.
Dan Slagen
Head of Paid Marketing, HubSpot
Learn more about Text Ads
Text Ads specs
Learn all the creative requirements for Text ads.
Text Ad tips
Learn best practices on how to set up Text ads.
Frequently asked questions
LinkedIn Text Ads reach professionals based on who they are — their job title, company, industry, and seniority — not just what they’re searching for. This means you can reach decision-makers before they start looking, putting your message in front of the right people in a trusted professional environment.
Text Ads appear on the right rail across LinkedIn desktop placements. They’re visible while professionals browse their feed, visit profiles, and engage with content.
Text Ads are currently available only in desktop format. For mobile reach, consider pairing Text Ads with Sponsored Content or other LinkedIn ad formats that appear on both desktop and mobile.
Each Text Ad features a small image (100x100 pixels), a headline (up to 25 characters), and a description (up to 75 characters). The format is designed to deliver a clear, focused message that drives clicks without requiring video or rich media production.
You set your own budget with no minimum spend required. Text Ads use an auction-based pricing model — you choose either cost-per-click (CPC) or cost-per-impression (CPM) bidding and set a daily budget and total budget that works for your business.
You can create and launch a Text Ad campaign in minutes. Choose your objective, write your ad copy, upload an image, set your targeting and budget, and your campaign is ready to go — no creative agency or production timeline needed.
LinkedIn recommends running at least 2–3 variations of your Text Ads at a time. Testing different headlines, descriptions, and images helps you identify what resonates most with your target audience and improve performance over time.
Yes. LinkedIn’s ad targeting allows you to reach audiences based on company, job title, industry, seniority, job function, skills, and more. This level of precision helps you connect with the right decision-makers on the world’s most dynamic buyer network.
With CPC (cost-per-click), you pay only when someone clicks your ad — ideal for driving traffic and leads. With CPM (cost-per-impression), you pay per 1,000 impressions — better suited for brand awareness campaigns where visibility is the goal.
Campaign Manager provides real-time reporting on impressions, clicks, click-through rate, and conversions. With the LinkedIn Insight Tag installed on your website, you can track how Text Ad clicks convert into meaningful actions — form fills, sign-ups, purchases — and see which professional audiences are driving results.
Absolutely. Text Ads work well as part of a multi-format strategy. Many advertisers pair Text Ads with Sponsored Content or Sponsored Messaging to reach professionals across multiple touchpoints — reinforcing their message in the feed, on the page, and in the inbox.
With LinkedIn Text Ads, your targeting does the qualifying work. That frees your 25-character headline and 75-character description to focus on the benefit. Lead with what your product does for the reader and include a clear action.
PPC lets you pay only when someone clicks, which makes budgets and performance easy to manage. LinkedIn Text Ads extend that model to a professional audience you can target by job title, company, industry, or seniority, with CPC or CPM bidding.
Explore other ad formats
Reach the professionals who matter — on a budget that works for your business
Talk to a specialist now
Learn more about LinkedIn Ads