Content marketing

How to Spark Meaningful Conversations on LinkedIn

LinkedIn members love to see creators like you giving your take on what’s happening in the news or your industry, whether it be through a post, a video, an article, or even a comment. This type of content resonates most with members, and helps you build a community of people with similar interests and professional insights.

Sharing your personal stories and experiences in a genuine way also inspires others! The more you can tap into existing conversations — whether around the office or in your industry — the more likely your article, post, or video will be successful.

That's why we created the LinkedIn Publisher Pocket Guide SlideShare below, which answers your top 7 publishing questions:

  • What should I write about?
  • Should I post an article or a short-form post, or a video?
  • How should I manage comments?
  • How should I use hashtags in my posts?
  • How do I track performance of my content?
  • How do I view analytics for my post?
  • How can I view analytics for my articles?

For more publishing tips to help you connect with your audience in more meaningful ways, subscribe to the LinkedIn Marketing Solutions blog.