Content marketing on LinkedIn is the new best practice

Get the facts about building authentic customer relationships with over 300 million professionals worldwide.

Content marketing strategy & best practices

Free resources for results-oriented content marketing

  • How to Drive Thought Leadership Goals Using LinkedIn Sponsored Updates

    Learn how to inspire your audience with content.

  • 2014 Content Marketing Trends: Mid-Year Report

    What's changed since January and where are we headed next?

  • The 2014 Professional Content Consumption Report

    A groundbreaking report with key takeaways for content marketers.

  • Driving Quality Leads with Content

    How to fill your pipeline using LinkedIn Sponsored Updates.

  • Getting started with Sponsored Updates

    Learn how Sponsored Updates work with our easy-to-use guide.

  • 15 tips for compelling Company Updates

    Learn how to make the most of your Company Updates to keep your audience engaged.

  • LinkedIn Company Pages playbook

    Drive results with your Company Page using five simple steps.

  • Sponsored Updates gallery

    See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members.

  • Making your landing pages as mobile as your audience

    Provide the best possible experience for your audience across all devices when you post a Sponsored Update on LinkedIn.

  • Optimize Sponsored Updates for all devices

    Learn how to use Sponsored Updates to reach LinkedIn members no matter what device they’re using.

  • Getting and Providing Access to Create Direct Sponsored Content

    Everything you need to know about getting and providing access to Direct Sponsored Content.

How-to videos: succeeding with your Sponsored Updates

  • Get started

    Learn how to get started with Sponsored Updates today.

  • Target your updates

    In just a few clicks, you'll be reaching your target audience on LinkedIn.

  • Set campaign options

    Set your bid, budget, campaign duration, and other options to meet your goals.

  • Make changes to your campaign

    Optimize your campaign and allow coworkers to access your account.

  • Review your performance

    Use your campaign dashboard to understand how your Sponsored Updates are performing.

  • Get insights

    Gain insights into how your Company Page and updates are performing and your follower demographics.

  • Sponsored Updates Auction

    Learn the basics of how the LinkedIn Sponsored Updates auction works.

  • Getting and providing access to Direct Sponsored Content

    Get started with Direct Sponsored Content.

  • Optimize campaigns with Direct Sponsored Content

    Learn how to optimize with Direct Sponsored Content.

View previously recorded webcasts on content marketing

  • Jonathan Young Lucas Mast
    • Jonathan Young, LinkedIn
    • Lucas Mast, Visa

    Getting It Done: How large organizations align for social media & content marketing success