Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

Ad Tips & Best Practices

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Resources

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LINKEDIN MARKETING ACADEMY

Build skills that drive better B2B campaigns

Courses, learning paths, and certifications to grow your LinkedIn marketing expertise.

  

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Your go-to guide for B2B marketing expertise

Build the skills to plan, launch, and optimize B2B campaigns on LinkedIn with training designed for marketers and agencies.

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500K+ learners (and counting)

Join 500K+ marketers already learning on LinkedIn Marketing Academy

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Showcase your expertise

Earn shareable certifications that validate your expertise across LinkedIn’s professional network

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24/7 access

Learn anytime, anywhere with flexible access in multiple languages

  

LEARNING PATHS

Learn. Apply. Perform.

Explore structured paths that guide you from the basics to advanced strategies.

Design your winning content strategy

Start with the basics to create quality content and distribute it effectively.

 

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Start advertising your business on LinkedIn

Discover the fundamentals of advertising on LinkedIn to accelerate your business growth.

 

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Measure your success on LinkedIn

Build an end-to-end data-driven strategy, from defining your objectives and capturing data signals to experimenting and evaluating the outcomes.

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Create high-performing Events on LinkedIn

Perfect the strategies to design and promote LinkedIn events that maximize engagement and impact.
 

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Develop an effective LinkedIn Video strategy

Plan, create, and measure video content that drives real results on LinkedIn.

 

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MARKETING CERTIFICATIONS

Industry-recognized certifications

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LinkedIn Content and Creative Design Certification

Illustrate your ability to craft a full-funnel marketing strategy to reach your audience, including running an active LinkedIn Page and designing visually-compelling creative

  

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LinkedIn Advertising Fundamentals Certification

Show you understand the essentials of advertising on LinkedIn, from setting up campaigns to using our targeting tools to improve performance

  

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LinkedIn Marketing Measurement Certification

Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes

  

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LinkedIn Marketing Strategy Certification

Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth

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LinkedIn Ads Agency Certification

Become a LinkedIn Ads Certified Agency to showcase your agency's expertise.

  

  

  

Get certified

  

  

  

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Trusted by B2B marketing specialists

  

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We use LinkedIn every day to drive business outcomes for the world's leading B2B brands. Our team's LinkedIn Marketing labs certifications show that we're experts in using LinkedIn's robust data and tools.

  

Brian Jones
EVP, Integrated Strategy at Just Global, Inc.

  

Frequently asked questions

LinkedIn Marketing Academy is the learning experience for B2B marketing for LinkedIn and LinkedIn advertising products. LinkedIn Marketing Academy is available to anyone that wants to learn more about marketing for LinkedIn and is purpose-built for marketers and agencies.

To join Marketing Academy and start self-paced courses and certifications, you need a LinkedIn profile.

If you don't have a LinkedIn profile, you can create one by selecting Sign in on Marketing Academy. On the LinkedIn sign in page, select Join now and complete the steps to set up your profile.

You can earn different LinkedIn Advertising certifications on LinkedIn Marketing Academy. Each certification exam and certification earned is independent of the others. You can take the certification exams in any order. 
 
Certifications are tied to you as a learner, not as an employee of any company. You can take your certificates with you and share them with your professional network on your LinkedIn profile. Use them to demonstrate your knowledge and advance your career.

Yes, anyone on your team or agency can take courses and earn certifications on LinkedIn Marketing Academy.

  

  

Ready to get started?

Start with a learning path or launch your next campaign.

  

Have questions?

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