Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad
Illustration of three people standing around a desk

Article and Newsletter Ads

Cultivate more readers and subscribers for your native, long-form content.

Create Ad

Design Recommendations

With Article and Newsletter Ads, the ad creative is an organic post containing a LinkedIn Article or Newsletter Article, shared by your brand’s LinkedIn Page or by your thought leader.

Ad specs for Article and Newsletter Ads are the same as ad specs for regular image ads.

See the required specs for single image ads here

Text Recommendations

You cannot add any headline or introductory text; edits to the post must come from the original author of the post.

URL Requirements

There are no URLs added to Article or Newsletter Ads. Clicking on this ad format takes members to the organic Article or Newsletter page.

Call To Action Options

If using the Lead Generation objective (available only for Article Ads), the CTA will read “Unlock Article.” There are no call to action buttons for other objectives.

Image of screen showing Article and Newsletter Ads

For full technical specifications, please visit our Help Center.

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