Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

LinkedIn is currently beta testing BrandLink. Connect with your LinkedIn Sales Team to get started.

BrandLink

Connect brands with trusted publishers & creators by promoting pre-roll video ads along video content in the feed.

What is BrandLink?

Brands can now connect with trusted publishers and creators to promote in-stream, pre-roll video ads alongside contextually-aligned, high-quality videos directly in targeted members' LinkedIn newsfeeds.

What you can do with BrandLink

Attach

Partner with trusted publishers and creators to create a powerful halo effect that elevates your brand's credibility and favorability.

Reach

Boost member engagement and ad favorability by placing your ads alongside contextually-relevant, high-quality content from publishers and creators.

Unlock

Use LinkedIn's first-party data to precisely target audiences that matter the most.

 

Advertise

Partner with trusted publishers and creators to create a powerful halo effect that elevates your brand's credibility and favorability.

How to get started with BrandLink

1. Partner Up

Buy 1:1 creator or publisher content packages through your LinkedIn sales representative. Decide whether to work directly with one creator/publisher or dominate a topic category across many partners. Access publisher/creator-provided lists of specialized topics for your selection.

Contact your LinkedIn Account Team to discuss content package options.

Campaign manager UI

2. Create Your Campaign

Upload a 3-30 second video ad to Campaign Manager through the Video Ads format and secure publisher or creator approvals to amplify your message alongside their video content. Use LinkedIn’s first-party data to target your ideal audience. The pre-roll ad will appear ahead of the publisher’s or creator's video content only in the LinkedIn feeds of your targeted members just as any other video ad.

Create a Video Ad
Creating a campaign UI

3. Measure the success of your BrandLink in-stream video ads

Track performance and measure the impact of your content through LinkedIn’s suite of measurement tools, like our first- and third-party brand lift studies. Access detailed pre-roll metrics like impressions, video view rates, and view completion rates. Understand your audience and what they respond to with professional demographics.

Learn more about reporting
Campaign manager measurement tools UI

Customers are seeing success using BrandLink:

130%

Higher average completion rates for BrandLink campaigns when compared to standard in-feed video ads.

23%

Lift in average view rates for BrandLink campaigns when compared to standard in-feed video ads.

26%

Lift in Cartier’s ad recall with C-suite audiences when pre-roll ads were placed alongside premium publisher content.

18%

Up to 18% more likely for a member to become a lead after being exposed to a company’s BrandLink campaign prior to seeing a Lead Gen Form.

Source: Campaign Manager Tool

Elevate your brand through premium creator and publisher partnerships with BrandLink.

Connect with your LinkedIn Sales Team to get started with BrandLink.

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support