Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

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Resources

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Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Promote your event

Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Promote your event

Generate more registrations:

On average, company-hosted events with Event Ads promotion generate 4.4x more registrations than company-hosted events without event ads promotion.

Source: LinkedIn internal data, March-August 2025.

Get more viewers:

On average, there are 31x more viewers for company-hosted events promoted by Event Ads compared to company-hosted events without event ads promotion.

Source: LinkedIn internal data, May-August 2025.

Ways to use Event Ads

Event Ads promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.

Before

 

Drive awareness and registrations of virtual, in-person, and hybrid events

During

 

Host virtual events on the platform and interact with attendees live

After

 

Engage those who couldn't attend and re-engage attendees post-event

How to get started with LinkedIn Event Ads

One

Create your LinkedIn Event page

Linkedin Live Event Ads allow you to bring your professional community together, safely, in real time. Pick a topic that resonates with your audience. Then, create an event on LinkedIn to generate a native landing page with a unique URL for promotion.

Learn more
Two
Create your LinkedIn Event Ad campaign

Customize your campaign using your newly-created landing page. Setup is simple since all the important event details are automatically populated for your LinkedIn Event page.

Create ad
Three
Measure the impact of your event

Not only can you use Campaign Manager to view the number of registrations, views and clicks generated by your ads, but you can also track unique views, viewers, and total minutes watched with LinkedIn Live analytics.

Learn about reporting

LinkedIn Event Ads can drive up to 40% lower cost per registration.

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Customer success story

Salesforce expanding their reach and increasing their pipeline for Dreamforce with LinkedIn’s precise targeting and new LinkedIn Event Ad features

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Promote your event to the right professionals with LinkedIn Event Ads.

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Learn more about LinkedIn Ads

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