Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

Ad Tips & Best Practices

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Resources

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Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

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Create Ad

Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Learn more
Create Ad

Reach real buyers at scale

Compared with regular video, LinkedIn Events have the ability to drive 131% higher CTR.

131%

Amplify your in-person events

Post-event, this lift in performance continues with a 19% higher engagement rate.

19%

Drive measurable growth

Event attendees are 1.5x more likely to engage with future company marketing versus non-attendees.

1.5 times

Source: From internal LinkedIn data, 5/01/23-06/18/24.
Data is based on performance from a select group of pilot testers.

Ways to use Event Ads

Event Ads promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.

Before

 

Drive awareness and registrations of virtual, in-person, and hybrid events

During

 

Host virtual events on the platform and interact with attendees live

After

 

Engage those who couldn't attend and re-engage attendees post-event

LinkedIn Event Ads can drive up to 40% lower cost per registration.

Salesforce logo

Customer success story

Salesforce expanding their reach and increasing their pipeline for Dreamforce with LinkedIn’s precise targeting and new LinkedIn Event Ad features

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Promote your event to the right professionals with LinkedIn Event Ads.

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