Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

The Fundamental Strategies for B2B Video on LinkedIn

Background illustration showing two women talking to each other

Learn recommendations on everything from video length to framing a shot to drive desired actions.

We conducted the largest analysis into B2B video ad creative to find out what works – and what doesn’t.

How can you create video content that jumps out of the feed and delivers results?

We've broken down the research findings into actionable tactics you can apply to your video creative. Explore the videos & guides below to see how!

How to increase video views

3 minutes

Increasing engagement with video ads

3 minutes

How to increase CTR

3 minutes

The Completion Rate Debate

3 minutes

The myths and pitfalls (to avoid) with video marketing

3 minutes

Speakers

Image of Jen Bunting, Head of Product Marketing for EMEA & LATAM LinkedIn Marketing Solutions

Jen Bunting

 

Head of Product Marketing for EMEA & LATAM

LinkedIn

 


Image of Jen Bunting, Head of Product Marketing for EMEA & LATAM LinkedIn Marketing Solutions

Elizabeth Knights-Ward

 

Head of Content Marketing for EMEA & LATAM
LinkedIn

 


Want to learn even more about Video Best Practices? Unpack the research in detail with our webinar replay.

60 minutes

Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed. 


Join Jen Bunting as she shares the detailed research findings into how to help marketing get the best results from their video ad creative.

Download these ebooks for further best practices to share with your team

US & Canada Edition:

The Fundamental Strategies for Video Ads on LinkedIn

Europe, African & The Middle East Edition:

A Guide to High-Performing Creative

Exceed your B2B marketing goals with LinkedIn Video Ads

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads