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Advertising that's
Make B2B everything it can be
Why Advertise on LinkedIn?
Build long-term relationships with the world's largest professional audience, drive results with sophisticated B2B targeting, and work with a partner who respects the B2B world you operate in.
Get Started with LinkedIn Ads
What Makes LinkedIn Ads Different?
With LinkedIn, you're choosing a partner that understands your world and has the right audience, network, and intelligence to make B2B mean even more for your business.
LinkedIn is Built for B2B.
Relationships
In B2C, you can rely on mass, unconstrained scale: reach as many people as you can, as often as you can. B2B requires focus; you need to think about smart reach, finding the right people – in the right roles and industries, with the right decision making power – and persuading them over time.
Additionally, our audience is motivated, purposeful and has a growth mindset by nature. We understand the B2B buying journey is complicated and we’ve built our products to help you navigate it.
Results
To truly understand your marketing impact, you need the best data you can find. Today’s media measurement tools are built with the needs and shorter sales cycles of B2C in mind. Age and gender just won’t cut it for sophisticated B2B buyers. You need more.
Our unique professional graph enables us to do this better than anyone else. We have deep zero-party data – In other words, information that our members have shared with us directly. This means it’s self-reported, trustworthy and continually updated to future-proof against industry changes.
Respect
Finally, we know it’s hard out there for a B2B marketer and we’re committed to keeping pace with your needs. To us, that means respect for your customers and your brand, respect for the challenges you face in your role, and respect for the exciting opportunity ahead.
Promote your business with LinkedIn Ads
Reach over 850 million professionals on the world's largest professional network.
Sponsored Content
Native ads that appear in the LinkedIn feed.
Sponsored Messaging
Engage your audience with LinkedIn messaging.
Text Ads
Simple PPC or CPM desktop ads.
Dynamic Ads
Ads automatically personalized to your audience.
Customer Stories
Check out how LinkedIn Ads helped Adobe achieve 161% larger deal sizes for LinkedIn-influenced deals.
Adobe Case Study
“We started working with LinkedIn when we really wanted to hone in on our targeting and really get more engagement with the contacts we were going after.”
Matt Rozen
Director of Enterprise Editorial and Social Media, Adobe
Talk to a specialist now
Learn more about LinkedIn Ads