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BYD UAE by Al-Futtaim Electric Mobility creates a standout launch moment with Reserved Ads

The Challenge

 

To support the launch of their latest vehicle, the BYD Shark, Al -Futtaim
Electric Mobility needed a standout activation that would maximize
awareness among professional audiences. Historically focused on lead
generation through standard SponsoredContent, the team was
looking for a premium, high -impact way to own the launch moment
and elevate visibility. The objective was to command attention at scale
and create strong early engagement for a flagship vehicle debu

 

The Solution

 

To dominate the launch moment, Al -Futtaim Electric Mobility
partnered with LinkedIn and PHD Media to activate Reserved Ads for
their BYD Shark campaign. Reserved Ads secured a premium
top-of-feed placement for their engaging video ad, ensuring maximum
visibility amongst target audiences across the Middle East and North
Africa. The activation was supported by a full -funnel media strategy,
including a Brand Lift Study followed by mid -funnel and lead
generation campaigns leveraging video view and website retargeting

 

Results:

 

  • 2x Dwell Time: Members spent more time engaging with Reserved Ads compared to standard Sponsored Content ads.
  • 1.7x VTR: Reserved Ads drove stronger video view rates compared to industry benchmarks.
  • 2.3x CTR: The premium placement delivered more than double the CTR of standard Sponsored Content ads.

 

About Company:

 

BYD UAE is the official UAE presence of BYD (Build Your Dreams), the world's leading manufacturer of new energy vehicles and power batteries — and the only NEV producer to have developed its own powertrain systems, power batteries, drive motors, and motor controller systems. Operating through a strategic partnership with Al-Futtaim, BYD UAE offers a diverse range of electric and hybrid vehicles, supporting the UAE's vision for sustainable mobility. Backed by three decades of battery expertise and a team of 110,000 R&D specialists, BYD is driving the shift to clean energy in the region — one electric journey at a time.

BYD

INDUSTRY: Retail Motor Vehicles

Market: Tarek ElSarw

“For the launch of the BYD Shark 6, we needed to move beyond standard lead generation to create a standout'flagship moment' that commanded immediate attention. LinkedIn Reserved Ads allowed us to secure premium top - of-feed visibility that didn't just capture eyes— it held them. Achieving 2x higher dwell time and a 2.3x increase in CTR validates that this high -impact strategy drove meaningful engagement quality that far exceeded our standard Benchmarks.”

Tarek ElSarw

Tarek El Sarw,

Senior Manager Digital Marketing & CRM

Generate leads, drive website traffic, and build brand awareness

Market to who matters