Al-Futtaim | BYD creates a standout launch moment with Reserved Ads

The Challenge

The Solution

To dominate the launch moment, Al-Futtaim  partnered with LinkedIn and PHD Media to activate Reserved Ads for their BYD SHARK 6 campaign. Reserved Ads secured a premium top-of-feed placement for their engaging video ad, ensuring maximum visibility amongst target audiences across the UAE. The activation was supported by a full-funnel media strategy, including a Brand Lift Study followed by mid-funnel and lead generation campaigns leveraging video view and website retargeting.

Results:

• 2x Dwell Time: Members spent more time engaging with Reserved Ads compared to standard Sponsored Content ads.
  
• 1.7x VTR: Reserved Ads drove stronger video view rates compared to industry benchmarks.
  
• 2.3x CTR: The premium placement delivered more than double the CTR of standard Sponsored Content ads.

About the Company:

• About Al-Futtaim: Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Operating across 18 countries in the Middle East, North Africa and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions. Employing a workforce of nearly 33,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more. With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders—supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow. Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet.

• About BYD : BYD is the leading global producer of new energy vehicles (NEVs), having sold an impressive 3 million NEVs worldwide in 2023 alone. As one of the most successful manufacturers of electric and plug-in hybrid vehicles worldwide, BYD is the only company to produce the full industrial supply chain of electric vehicles, including the batteries, electric motors, electronic controllers, and semiconductors. With successful operations in several advanced markets, including Europe, the USA, Japan, and Korea, and a dominant market share in China, BYD is now a firm favourite to lead the sustainable mobility transition of the GCC region.