CDW success story

Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

Create ad

CDW Canada celebrates System Admins in style with must-have merch on LinkedIn

Download Customer Story

Intelligent LinkedIn targeting and witty merchandise helped the Fortune 500 IT Services and Consulting business to celebrate its most successful SysAdmin Day to date. Printing T-shirts and hats with graphics getting to the heart of IT heroes’ experiences, and backing them with single image ads on LinkedIn, delivered a step change in engagement levels and share of voice. CDW Canada drove record click-through rates, distributed five days-worth of merchandise in just 48 hours, and provided a powerful platform for future retargeting of key influencers for IT purchase decisions.

Challenge

Grow Share of Voice for CDW Canada in the competitive environment of IT brands supporting SysAdmin Day
Reach the full range of IT professionals engaged in System Admin roles, accurately and at scale
Showcase CDW Canada’s understanding of System Admins’ challenges and priorities
Provide a platform for future engagement with a key audience for IT purchase decisions

Solution

Branded merchandise for System Admins
Graphics on hats and T-shirts with a humorous take on day-to-day experiences for IT workers
Single Image Ads showcasing the merchandise on LinkedIn
Precise job title targeting to capture all roles with System Admin responsibilities
Registration form for claiming free merchandise, capturing lead contact details for future campaigns

Results

The campaign distributed more than 2,000 items of merchandise, exhausting the initial stock in just 48 hours
CDW Canada captured contact details for all System Admins ordering the merchandise
The campaign delivered a click-through rate (CTR) 407% higher than previous CDW Canada campaigns and the LinkedIn benchmark
Cost per click (CPC) dropped by 80% compared to previous campa

The support and guidance that we got from our LinkedIn account team made a real difference for us in getting this campaign off the ground. We got a lot of guidance and suggestions to help us make the most of what we were doing – and that’s not something you typically get from advertising vendors. We want our System Admins to think of CDW Canada as a trusted partner, and that’s definitely how we think of LinkedIn.

Xhina Kotobelli

Digital Marketing and Operations Manager, CDW Canada

CDW experts bring a full-stack, full-lifestyle approach with custom solutions, services and relationships to bring your vision to life. Through decades of experience, scale, and deep industry expertise, they deliver the full promise of what technology can do to help you reach your goals and drive innovation.

Download customer story

Headquarters
Vernon Hills, IL

No. of Employees
10,001+

Industry
IT Services and IT Consulting