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HOLDED logo

How Holded accelerated growth and transformed acquisition quality with a full‑funnel strategy on LinkedIn

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Holded grew preference and market presence among small-medium businesses (SMBs) while maintaining performance through a full‑funnel strategy with Video Ads, Thought Leader Ads, and CAPI.

Challenge

Holded, an all-in-one business management platform for SMBs and freelancers, focused 90% of its marketing budget on direct-response conversions – limiting their reach to new audiences and growth. This approach increased acquisition costs and reduced exposure to higher-value SMBs, as competitors invested more in upper-funnel visibility while Holded relied on costly conversion ads that hindered long-term growth.


Holded wanted to grow its market share among SMBs without harming marketing performance. To achieve this, they needed to team up with LinkedIn to shift from a conversion-only focus to a balanced full-funnel marketing strategy for sustainable growth.

Solution

Holded partnered with LinkedIn to shift from a conversion-only strategy to a full-funnel approach, reallocating budget to include Video Ads and Thought Leader Ads. They used educational and customer-focused content to build trust with SMBs, maintained consistent activation, and improved optimization and measurement by integrating Conversions API. This helped Holded stand out, enhance its brand, and drive growth efficiently.

Results

  • + 22% Lift in subscriptions
  • +34% Improvement in Click-Thru Rate (CTR)
  • +97% Increase in generated leads
  • -37% Lower Cost per Conversion (CPC)

By leveraging the combined impact of Thought Leader Ads, Video Ads, and the Conversions API, LinkedIn delivered thousands of new signups and became one of our highest ARPA acquisition channels. This powerful, multi-product impact is why we’ve committed to significantly scaling our investment."

TONY

Tony Precigout

Head of Growth

Holded is a software company founded by Javi Fondevila and Bernat Ripoll in 2016 with the purpose of simplifying the management of small and medium-sized companies.

They created a cloud-based management software to help entrepreneurs, SMBs and accountants become the best version of themselves, simplifying management tasks, so they can focus on their priorities as a business.

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Headquarters
Barcelona, Catalonia


No. of Employees
51-200 employees


Industry
Software Development

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