| Advertise
HP drives a 41% increase in ROAS, doubles purchase conversions, and lowers costs using LinkedIn’s Conversions API
The Challenge:
- HP was focused on driving growth in their hardware business using LinkedIn Ads. But without full visibility into all conversions, they were missing key signals that showed how their campaigns were truly performing. This lack of data precision made it difficult to measure impact, optimize spend, and scale results with confidence.
- HP needed to close the visibility gap in their conversions data in order to intelligently optimize and allocate budgets to achieve their growth targets.
The Solution:
Conversions API
- Online & Offline Conversions. Track conversions across every touchpoint to see the full customer journey.
- Smarter Targeting. Use server-side data to build richer audiences and predictive segments that outperform pixel-only campaigns.
- Real-Time Optimization. Optimize using high-quality conversion signals to drive better results.
- Always-On Integration. Automate data flows to keep campaign fresh and insights current—no manual uploads needed.
Results:
- 2x increase in purchase conversions
- 33% decrease in cost per conversion
- 41% increase in ROAS
About HP
HP Inc is a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place.
Our efforts in climate action, human rights, and digital equity prove that we are doing everything in our power to make it so.
With over 80 years of actions that prove our intentions, we have the confidence to envision a world where innovation drives extraordinary contributions to humanity.
And our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire this meaningful progress.
We know that thoughtful ideas can come from anyone, anywhere, at any time.
And all it takes is one to change the world.
INDUSTRY: IT Services and IT Consulting
NO. OF EMPLOYEES: 10,001+ Employees, 140,382 associated members
HQ LOCATION: Palo Alto, CA
“Once we could clearly see the ROI from our campaigns, scaling investment was a no-brainer. CAPI turned insights into actionable strategies that fueled real growth.”
Cindy Nguy
Marketing Manager