Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

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Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

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HP + LinkedIn Ads: A Co-Developed, Co-Marketed, First-Party Research Partnership

Download customer story
HP

HP and LinkedIn worked together to elevate HP's credibility and reputation as an innovative, industry-leading authority amongst mid-market business decision makers.

"We partnered with LinkedIn to deliver something truly unique to mid-market decision makers exclusive data that empowers them to make smarter choices. We understand the challenges they face, and this campaign was about providing real value."

Darci Evanish

 

 

 

 

    Darci Evanish

    Head of HP Commercial Marketing (North      America)

Strategy:

  • Co-develop and premiere exclusive LinkedIn data, equipping business decision makers with the intelligence they need to strategize, staff, and support their teams with the right technology and infrastructure. 

 

  • Integrate HP's leadership and messaging in a co-marketing campaign across a custom research report, organic editorial content, and amplified media powered by LinkedIn's targeting capabilities.

Results: HP Brand Lift

  • 22% increase in brand differentiation

 

  • 18% increase in ad content stopping power

 

  • 5 of 6 custom creatives outperformed HP's ad unit in brand differentiation

 

  • 82% of respondents found the custom creative to drive memorability (+6% against a strong baseline norm)

 


Sources: Kantar Context Labs Custom Study 2024; LinkedIn Internal Data 2024

HP Brand Lift

A Launch Strategy That Sustained Engagement Across LinkedIn Ecosystems

A Launch Strategy That Sustained Engagement Across LinkedIn Ecosystems

Integrating HP's Executive Within LinkedIn Research and Promotion

Integrating HP's Executive Within LinkedIn Research and Promotion
Generate leads, drive website traffic, and build brand awareness

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