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Influencing decision-makers with impact makers
Schneider Electric deepens brand consideration with a multi-market, multi-touchpoint video strategy on LinkedIn
Schneider Electric is a global leader in energy management and automation. Their purpose is to create impact by empowering people to make the most of energy and resources, bridging progress and sustainability. With an international marketing strategy that respected market nuances as seen through localised creatives and storytelling, Schneider Electric ensured that their message resonated across borders. Coupled with a multi-format, multi-touchpoint approach that spanned the LinkedIn feed, LinkedIn Audience Network, and LinkedIn Connected TV, Schneider Electric maximised their marketing impact and effectively moved audiences from awareness to consideration.
THE CHALLENGE
The company sought to strengthen brand consideration among senior decision-makers of mid-sized and enterprise companies in their home market of France, as well as in their priority international markets of the US, Germany, and the UK.
THE SOLUTION
Leveraging LinkedIn’s accurate first-party data for precise targeting, Schneider Electric developed an international marketing strategy, using multiple touchpoints and localised video creatives to effectively reach, engage and influence senior leaders.
Phase 1 – Brand Awareness: Schneider Electric served brand videos to their audience, taking care to ensure that the videos were subtitled in the local language to cater to audiences who watch with sound off. Recognising the competitive media landscape in the US, they extended their reach by introducing LinkedIn’s Connected TV ads. By repurposing existing video assets and delivering these directly to audiences in their living rooms, Schneider Electric created a seamless, large-screen experience with targeting precision.
Phase 2 – Brand Consideration: Schneider Electric activated their Impact Maker initiative, which celebrates sustainability-focused leaders, as a way to strengthen brand trust and credibility. They adopted a multi-format approach, combining Video Ads and Single Image Ads in the LinkedIn feed to showcase local customer stories, making their message more relatable and resonant in each market. In France, Schneider Electric added a Thought Leader Ad fronted by their Vice President of Industrial & Process Automation and End-Users, Aymeric Renaud.
THE RESULTS
Schneider Electric’s LinkedIn campaign produced:
2.1x
increase in Share
of Feed
80%
reach into mid-sized
companies
96%
video completion rate across
Video and Connected TV Ads
63%
reach into enterprise
companies
3x
increase in engagement in France
with Thought Leader Ad
“LinkedIn’s first-party data gives us the confidence that we’re reaching the right decision-makers in every market. It’s not just about media efficiency—it’s about achieving relevance at scale. This precision has helped us move from broad awareness to meaningful consideration, supporting our long-term brand growth across our key international markets.”
Lauren Mahoney-Pick
Vice President, Creative Marketing Experience, Global Marketing
Schneider Electric
Schneider’s purpose is to create Impact by empowering all to make the most of our energy and resources, bridging progress and sustainability. At Schneider, we call this Life Is On. Our mission is to be the trusted partner in Sustainability and Efficiency. We are a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes. Anchored by our deep domain expertise, we provide integrated end-to-end lifecycle AI enabled Industrial IoT solutions with connected products, automation, software and services, delivering digital twins to enable profitable growth for our customers. View Company page.
Headquarters: Paris, France | No. of Employees: 10,000+ | Industry: Automation Machinery Manufacturing
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