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Reserved Ads help Novonesis turn attention into more efficient leads
The Challenge
The Solution
Novonesis launched its first Reserved Ads campaign, running for 30 days leading up to the summit to secure premium, top‑of‑feed visibility with its target audience in Brazil. The campaign was paired with a follow-up lead generation campaign targeting a similar audience of C-suite executives, policy leaders, and media stakeholders. A Native Brand Lift Study and supplemental report were leveraged to measure the incremental value of a premium placement on full funnel metrics.
Results:
+15% Lead Completion:
Warm audiences were more likely to complete the lead form, showing how premium upper‑funnel messaging can lift lower‑funnel performance.
-37% CPL:
Leads generated from warm audiences came at a lower cost, improving overall campaign efficiency.
About Novonesis:
At Novonesis, we believe solutions rooted in biology are key to tackling the challenges our world faces.
Enzymes, functional proteins and microorganisms are our planet's tiniest, yet mightiest agents of change. When we leverage their power with science, we create biosolutions that transform the way we all produce, consume and live.
Today, we are 10,000 people worldwide whose expertise spans more than 30 different industries. All around the world our biosolutions already create value for thousands of customers and benefit the planet. Our solutions enable feeding and fueling the world more sustainably, from healthy and sustainable nutrition to biofuel. Biosolutions also reduce the use of fossil-based resources, chemicals, energy and water. And this is just the beginning. The potential is almost endless.
The time for biosolutions is now. And by working closely with our partners and customers, we will continue to challenge conventional thinking and transform business with biology. Together, we will create the change our world needs.
Let’s better our world with biology.
INDUSTRY: Biotechnology Research
NO. OF EMPLOYEES: 10,001+
Market: Brazil
“Running a Reserved Ad on LinkedIn resulted in a measurable increase in dwell time compared to standard formats. Our campaigns targeted senior stakeholders and included complex messaging, so the extended exposure supported better comprehension and engagement. Performance data indicates that reserved ads provided additional visibility.”
Christian Orry Andersen,
Global Brand Activation Lead