Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

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Philips generates 66% of earned media from video for Sponsored Content

Challenge

• Increase awareness
• Generate engagement with customers and prospects

Solution

Philips used video as a medium to deliver their company manifesto; “Health knows no bounds and neither should healthcare.” This was achieved sponsoring a series of videos  that included a patient journey video, case studies and customer testimonials. 

One of the most important outcomes was reaching the right people; C-suite professionals in the healthcare industry. LinkedIn’s Video for Sponsored Content provided Philips to engage this niche audience through emotional and relatable stories.

Results

About Philips

Philips have been providing innovative healthcare solutions for over 100 years. These solutions encompass everything from diagnostic, treatment and preventative care; benefitting consumers, patients, providers and caregivers across the entire health eco-system.

INDUSTRY: Healthcare

NO. OF EMPLOYEES: 10,000+

HQ LOCATION: Amsterdam, Netherlands

In their own words

"Video is the new king of content and video ads on LinkedIn
contributed to 66% of our earned media."

Johanna Mimoun

Digital Lead, Philips Health Systems France

Generate leads, drive website traffic, and build brand awareness

Market to who matters