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Salesforce used Ads Personalization to power full-funnel performance, boosting lead efficiency by up to 71% on LinkedIn
The Challenge
Salesforce aimed to accelerate adoption of its Agentforce product across ANZ and ASEAN, where engaging the right decision‑makers with relevant messaging is essential to driving demand. As the team expanded across diverse APAC markets, the opportunity was clear:increase relevance and engagement at scale—while maintaining strong lead quality and efficiency—by building on their existing success on LinkedIn.
The Solution
Salesforce partnered with LinkedIn to scale ad personalization as part of a full-funnel strategy focused on driving measurable outcomes—not just engagement. Using real-time signals like first name, company name, and industry, the team dynamically tailored creative to reach decision-makers with relevant messaging across key moments in the buyer journey.
This approach not only increased engagement and lead form completion, but also improved lead efficiency—ensuring top-of-funnel activity translated into meaningful pipeline impact while scaling across APAC.
Results:
- -71% Lower CPL in ANZ
- +240% Lead form completion rate in ANZ
- -63% Lower CPL in ASEAN
About Salesforce:
About Salesforce: Salesforce is the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.
HEADQUARTERS: San Francisco, California
NO. OF EMPLOYEES: 10,000 +
INDUSTRY: Software Development
“Integrating Ad Personalisation into our strategy has transformed how we engage with prospects across ANZ and ASEAN. By delivering real‑time, tailored creative, we’ve been able to capture attention in a crowded market and drive significant campaign efficiency at scale”
- Bidit Baruah, Senior Digital Marketing Lead.
Bidit Baruah,
Senior Digital Marketing Lead