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By pairing bold brand storytelling with LinkedIn’s Conversions API and Revenue Attribution Report via CRM Sync, Teamwork.com proved that investing in video and brand-to-demand marketing drives real business outcomes — influencing 350+ deals.
Challenge
Teamwork.com’s The Client video series went viral in early 2024, earning industry acclaim for creative excellence. However, despite its visibility, the team struggled to directly connect brand awareness efforts to hard sales metrics — or demonstrate how full-funnel campaigns impacted demand generation outcomes like leads, opportunities, and revenue.
Solution
Ahead of the release of The Client Part 2 and an expanded push into LinkedIn Audience Network (LAN) video and Connected TV (CTV), Teamwork.com integrated LinkedIn’s Conversions API (CAPI) through a Zapier partner connection and activated the Revenue Attribution Report (RAR) via CRM Sync.
Their goal: to gain an end-to-end view of how brand and demand campaigns influenced every stage of the funnel, from initial engagement to pipeline creation and closed deals
Results
- 250% Increase in Lead Gen Form completion rates
- 12x Increase in conversions driven by LinkedIn
- 2x ROAS, influencing over 350 deals
Great creative wins when you can show its impact on the business. My focus is simple: commercial outcomes. And bringing the sales and marketing conversation closer together is how we get there.
With LinkedIn’s Conversions API and Revenue Attribution Report, we can now see how our brand is influencing conversions across the full sales funnel. With that clarity, we can double down on what works, cut what doesn’t, invest where it counts, and earn stronger buy-in across the business."
Jenny Hayes
Head of Brand & Demand, Teamwork.com
Teamwork.com combines powerful project management and easily streamlined operations - they're the only platform built for managing client projects, profitably.
Headquartered in Cork, Ireland, and founded by a team who have run an agency before, Teamwork.com has more than 20,000 customers around the world with a global team of over 350 employees.
Headquarters
Blackpool, Cork
No. of Employees
201-500 employees
Industry
Software Development
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