Securiti AI, a SaaS leader in DSPM and AI Security, acquired by Veeam Software in 2025, had spent two years focused almost exclusively on bottom-funnel lead generation. While this approach delivered volume, it created three pressures that were increasingly hard to ignore.
 

First, the brand had to compete for major enterprise buyers across 10+ global markets, against better-funded competitors.
 

Second, reaching the right decision-makers required more precision than existing targeting and budgets allowed.

The team needed a way to reestablish credibility with global enterprise audiences, increase brand confidence, and drive efficient, high-quality pipeline growth, all within existing budget and with a customer base that preferred minimal meetings. The visibility impact was confirmed early on through a 41-day Brand Lift Study, which showed a notable increase in Top-of-Mind awareness (+30.83% relative lift). This indicated enhanced brand recall among the most important enterprise buyers.