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Case Studies Home > Vibe.co
How Vibe.co Built a Winning Full-Funnel ABM Strategy
To drive growth in a crowded CTV market, Vibe.co sought an account-based marketing strategy that could reach, nurture, and convert target accounts more effectively.
Results delivered
LinkedIn’s Company Intelligence improved ABM visibility and attribution accuracy.
45% Increase
in Companies Engaged on LinkedIn.
+200% Meetings Booked
Over 6 Months.
+57% Closed/Won Deals
Attributed to LinkedIn.
32% Decrease
in Cost per Lead.
challenges
Building Brand Credibility and Pipeline in a Competitive CTV Landscape
Vibe.co operates in a competitive Connected TV (CTV) market and was looking to build an ABM strategy that would help them:
- Build brand visibility and credibility early in the buyer journey
- Nurture high-value accounts consistently over time
- Align sales and marketing around shared ABM insights for coordinated growth
How LinkedIn helped
Vibe.co Leveraged LinkedIn Company Intelligence to Engage High Value Accounts and Gain Visibility into Outcomes
This data enabled them to:
- Track how priority accounts interacted with campaigns in real time.
- Built an internal alerting system on top of LinkedIn company-level data, automatically notifying Sales Owners when a priority account reached key engagement thresholds.
- More accurately attribute marketing influence on outcomes, building leadership trust.
The brand executed a full-funnel, multi-format strategy, using in-feed video and thought leader ads that were personalized at scale to deliver the right message to the right audience at every stage.
In less than 6 months, Vibe.co's LinkedIn ABM strategy has delivered significant, measurable outcomes from awareness to tangible business impact including accelerated pipeline, stronger brand awareness, and sales and marketing alignment.
Explore the LinkedIn products featured in this customer story:
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Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising. Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.
Industry
Advertising Services
No. of Employees
201-500 employees
Headquarters
New York, NY
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