To stand out in a category dominated by well-entrenched players, Zoho Workplace set out to:
•  Strengthen awareness in India:  Reinforce Zoho Workplace’s positioning as a key enabler of unified workplace productivity, particularly among enterprise customers.
•  Grow brand presence in the US: Establish credibility among business decision-makers through high-impact storytelling.

Creative strategy: Zoho Workplace created a series of mini office sitcoms. Each video was short (30-40 seconds), spotlighted one frustration, and delivered a clear contrast between everyday dysfunction and the ease of an integrated platform with Zoho Workplace. This strategy humanised the brand, differentiated it from its competitors, and made Zoho’s Workplace value proposition stickier and more memorable.

Media strategy: Zoho Workplace paired its character-led creative with a media strategy designed to maximise impact. In its home market of India, Zoho Workplace led with a video-first approach on LinkedIn. At the top of the funnel, Video Ads were served a broad-based audience to maximise brand reach. This was complemented by a mid-funnel consideration campaign that used Single Image Ads to drive quality traffic to its landing page. By warming audiences with video, Zoho Workplace earned 10% higher clickthrough rate. In the US, Zoho Workplace expanded its reach by leveraging LinkedIn Connected TV Ads for large-screen impact. Across both markets, Zoho Workplace demonstrated how video can anchor a full-funnel B2B journey, turning attention into valuable business impact.