Ad targeting > Company Targeting

Company Targeting

Reach your target companies on the platform where business gets done

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What you can do with Company Targeting

Run account-based marketing (ABM) campaigns

Match your target companies against the 13+ million LinkedIn Pages.

Target by professional demographics

Reach the people who make buying decisions at your highest value accounts.

Drive more conversions

Guide decision makers along their buying journey — and drive more qualified leads.

Get started with Company Targeting

Prepare your list of target companies

Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.

Save your list as a CSV file.

Upload your list

Next, set up Company Targeting for your LinkedIn ads.

Once you’re on the audience creation page in Campaign Manager, click Create an audience. Choose Match based on a list of accounts. Upload your file, and click Next.

Your list may take up to 48 hours to match and become available for targeting.

Integrate a LinkedIn Audience Partner

Connect one of our audience partners - like Hubspot, Adobe, Marketo, Bombora or G2 Crowd - to orchestrate your ABM efforts on LinkedIn. View the full list of partners in our partner directory.