Ad Targeting

Reach the people who matter most to your business

An audience that means business

With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.

Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.

Embedded text "4 out of 5 LinkedIn members drive business decisions" and "LinkedIn's audience has 2X the buying power of the average web audience"

Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016

Real professional data, for real results

LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.

Discover all Matched Audiences options

Company Targeting

Run your account-based marketing campaigns reaching key companies and decision makers

Contact Targeting

Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform

Retargeting

Segment your audience and deliver unique content based on actions they have taken with your brand

Reach the right audience

Precise and powerful audience targeting

Target your ideal customer based on traits like their job title, company name, industry, and by professional or personal interests

Download our guide

Customized targeting with matched audiences

Reach people you already know with website, contact, and account targeting

Learn more

+750M

Members
on LinkedIn

180M

Senior-level
influencers

63M

Decision
makers

10M

C-level
executives

Expand your reach with LinkedIn Audience Network

The LinkedIn Audience Network helps you reach millions of professionals across multiple touchpoints on our network of publishers.

Reach more professionals, more frequently and boost your campaign performance across all your objectives by scaling your message on our network.

“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”

Read their story

Lauren Slattery

Director of Marketing at TokBox

“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”

Read their story

Suma Warrier

Manager, Customer Acquisition and Personalization at ServiceNow

"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”

Read their story