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Carousel Ads

Tell your story with a swipeable series of cards

Create Carousel ad

What you can do with Carousel Ads

Share with more space

Showcase your brand’s message over multiple images, immersing your audience with each swipe.

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Accelerate consideration with professionals

Get in front of decision-makers with eye-catching visuals that invite interaction.

Measure impact for every engagement

See how many professionals engage with your cards and optimize for results.

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Carousel Ads success stories

Cotton Incorporated

“Our mission at Cotton Incorporated is to increase the demand for and profitability of cotton. LinkedIn helps us reach decision makers along the textile supply chain and gives us the opportunity to promote our unique suite of resources from research and development, to marketing promotions, in an effective way.”

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Kim Kitchings
Senior Vice President
Cotton Incorporated

RBC Wealth Management

“From an engagement standpoint the LinkedIn carousel ads are a great step forward for the platform. Any time you can entice a user to stop scrolling, focus on and engage with a piece of your content, your brand stands to benefit. Carousel ads encourage this exact behavior without users even leaving the platform.”

Greg Oosterom
Senior Manager, Social Media
RBC Wealth Management

TitanHQ

"We decided to test LinkedIn carousel ads to drive conversions on our site; what resulted was a high CTR and the opportunity to visually showcase more of our content...we will definitely be implementing Carousel Ads to a broader audience in the near future."

Conor Henry
Digital Marketing Executive
TitanHQ

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How to get started with Carousel Ads

1. Choose your campaign objective

Inspire a professional audience to engage with your brand with interactive carousel ads directly in the LinkedIn newsfeed.

Run carousel ads to drive valuable results at every stage of the buying cycle. Customize your carousel campaigns to build brand awareness and consideration, drive traffic to your landing pages, and generate high-quality leads.

Learn how to set up Carousel Ads

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2. Build carousels based on your objectives

More ad space means more flexibility to achieve your business goal. When you build a carousel, you can customize the content you add to each carousel to support your different objectives.

To build brand awareness and consideration, tell a brand story, or provide various helpful insights to your audience. To generate demand for your business, showcase multiple products at once, or feature a single product in depth to inspire your audience to take action.

Get Carousel Ad tips

3. Inspire your audience to take action throughout the funnel

Test different ways to package carousel cards together. Adjust the total number of cards, the order of cards, and the individual headline descriptions on the cards. Break down carousel metrics - like click-through rates and impressions - by each individual card in the reporting, and optimize accordingly.

You can also track the number of leads you’re getting with LinkedIn Lead Gen Forms, or install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.

Learn about reporting