LinkedIn Audience Network

Reach millions of professionals across multiple touchpoints on our network of publishers.

What you can do with the LinkedIn Audience Network

Reach more professionals, more frequently

Extend your Sponsored Content ads to professionals who are active on our Audience Network, scaling your message with up to 25% more reach.

Boost your campaign performance across all your objectives

Achieve better return on ad spend and engagement by activating your message on both the LinkedIn feed and on our network.

Quality and brand safety with the LinkedIn Audience Network

We are committed to protecting your brand from fraud and objectionable content onsite and on the LinkedIn Audience Network. We help customers uphold their brand safety standards, on top of our own, so customers can feel confident that their message is delivered in brand-safe placements when advertising with LinkedIn.

Learn more about brand safety on the LinkedIn Audience Network.

How to get started with the LinkedIn Audience Network

Create your campaign

Sign in to Campaign Manager and create a Sponsored Content campaign.

LinkedIn Audience Network is default enabled for your image and video format campaigns. Follow these steps to adjust your Audience Network preferences.

Screenshot of Sponsored Content LAN enablement using Campaign Manager

Uphold your brand safety standards

During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.

Screenshot of Campaign Manager LAN enablement category options

Measure the performance impact

View the incremental impressions, clicks, views and other metrics achieved with delivery on the LinkedIn Audience Network has achieved in Campaign Performance with the On/Off Network breakdown.