Ad targeting > Retargeting

Retargeting

Make your brand stand out throughout the buyer journey with Retargeting on LinkedIn.

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What you can do with Retargeting

Tailor your message to the moment

Personalize content to your audience based on actions they’ve taken with your brand.

Accelerate the buyer's journey from awareness to conversion

Drive sales and collect quality leads by guiding prospects along their purchase path.

Engage your audience before, during, and after your event

Retarget attendees pre and post-event with a robust set of marketing tools to engage at all points in the event lifecycle.

Get started with Retargeting

Create audiences to retarget

From the account assets tab, click on Matched Audiences and Create an audience. You can choose to retarget by company page, event, lead gen form, single Image, video, or website.

Learn more about these different retargeting options.

Image of LinkedIn interface for creating audiences to retarget

If retargeting visitors to your website, add the LinkedIn insight tag

The LinkedIn Insight Tag can be used to help you track conversions, retarget, and get real-time insights on the professional traits and content preferences of your website visitors.

Learn how to add the Insight Tag to your website.

Screenshot of Campaign Manager with LAN insight tag code

Let your audience build

Your audience will take up to 48 hours to build and will continue to grow as more LinkedIn members visit your site or engage with your ads.

Once your audience is built, you can add it to a campaign using any of our ad formats.

Screenshot of Campaign Manager with list of audience created for ad formats

Retargeting success stories

Scorpion Healthcare created a multi-touchpoint content marketing strategy to reach healthcare decision-makers. They used Sponsored Content and retargeting to target and deliver in-feed thought leadership content to both prospects and existing customers.

Timely thought-leadership turned a challenging new payroll law into an opportunity to build Sage’s brand, reinforce existing relationships and generate quality leads at a fraction of the previous cost.