Get started with LinkedIn ads

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Reach your ideal customers on the world's largest professional network.

#1

LinkedIn was named the #1 rated platform for B2B lead generation.

2x

Marketers see up to 2x higher conversion rates on LinkedIn.

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LinkedIn members drive business decisions

LinkedIn has over 830+ million members around the world

Illustration of two individuals at a table with a statistic of 750+ million on the side.

65+ million decision makers on LinkedIn

Illustration of two individuals shaking hands with a statistic of 65+ million on the side.

200 countries and territories

Illustration of the globe with a statistic of 200 countries on the side.

5 Steps to get started with LinkedIn

To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.

1. Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

2. Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

3. Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

4. Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

5. Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.

Create an ad in minutes.

All it takes is a LinkedIn account.

Create an ad