Congrats, you are off to a great start

Your campaign is headed in the right direction. Our resources can help you cross the finish line

Complete your campaign

Set your business on the path to growth

Launch your campaign on the most effective platform for B2B marketing and start reaching your business goals.

Over

90%

of marketers use LinkedIn for
their B2B marketing

Up to

2X

higher conversion rates
with LinkedIn ads

Explore tips to complete your campaign

Objective
Targeting
Ad Formats
Bidding & Budgeting
Measurement & Optimization

Choosing your campaign objectives

Tip 1:
Before choosing your objective, be sure to name your campaign and assign a campaign group first.

Tip 2:
Try choosing Awareness if you want to increase reach, or Conversion if you need to drive leads. We’ll recommend corresponding objectives.

Read our objective-based advertising guide

Tip 3:
Your chosen objective can’t be changed once it goes live, so make sure you choose well. Your objective will guide the rest of your campaign setup.

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Reaching your ideal audience

Tip 1:
Make sure your buyer personas are clear and well-defined, and set your location first!

Read our targeting playbook

Tip 2:
Avoid hyper-target your audience. Use 2-3 audience criteria to start, then broaden or narrow as needed.

Tip 3:
A/B test to see which audience responds best and learn what is most effective. Launch your campaign and try it!

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Engaging your audience with different ad formats

Tip 1:
Only engagement campaigns using Sponsored Content ad formats have a “Follow Company” button.

Read our guide to ad formats

Tip 2:
Add an engaging image, or use video for 20% higher CTR. Try minimizing text in your image and include warmer colors.

Tip 3:
Incorporate clear messaging with a CTA that speaks to your audience and copy that’s concise, relevant and conversational.

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Optimizing your marketing budget

Tip 1:
Not sure how to bid or don’t have time to manage bidding? Try Target Cost Bidding and Maximum Delivery. Manual Bidding gives you the control but does need the most oversight.

Read our guide to bidding types

Tip 2:
If your campaigns are spending 85% of daily budget with Target Cost or Manual Bidding, it means your campaign is healthy. Try Maximum Delivery for even better results.

Read our bidding best practices guide

Tip 3:
Consider Automated Bidding and let LinkedIn do the work for you. Based on your goal, the bid will increase or decrease automatically to win the auction at the most efficient price.

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Tracking and measuring your campaign

Tip 1:
Before launching, identify your key metrics according to your marketing goal.

Learn more about how to analyze your campaign

Tip 2:
Set up Insight Tags to leverage Conversion Tracking so you can see how your ads drive actions. Set up Lead Gen Forms if lead generation is your goal.

Tip 3:
Use Campaign Demographics and Performance Insights to further optimize, and don’t forget to analyze your results weekly to identify optimization opportunities.