When targeting stays on target, budgets do, too.

An audience that means business

With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers and executives who act on new opportunities.

Combine audience targeting criteria to build your ideal persona, including IT decision makers, C-level executives, prospective students, small business owners and more.

Professional data with real results

LinkedIn data stands out because members have professional incentives to keep their profiles accurate and up to date.

Use real, member-generated demographic data, including job title, company, industry, seniority and more, to reach the right audience.

Screenshot of a LinkedIn user profile rendering on a laptop

Discover Matched Audiences options

Company Targeting

Run your account-based marketing campaigns to reach key companies and decision makers

Contact Targeting

Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform

Retargeting

Segment your audience and deliver unique content based on actions they've taken with your brand

1 Billion

LinkedIn
Members

180M

Senior-level
influencers

130M

Decision
makers

10M

C-level
executives

Grow your business with targeted ads on LinkedIn