With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers and executives who act on new opportunities.
Combine audience targeting criteria to build your ideal persona, including IT decision makers, C-level executives, prospective students, small business owners and more.
Professional data with real results
LinkedIn data stands out because members have professional incentives to keep their profiles accurate and up to date.
Use real, member-generated demographic data, including job title, company, industry, seniority and more, to reach the right audience.
Discover Matched Audiences options
Company Targeting
Run your account-based marketing campaigns to reach key companies and decision makers
“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”
“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”
Manager, Customer Acquisition and Personalization at ServiceNow
"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”