How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Sign in

Create campaign

Unlock your B2B Measurement Strategy with metrics that matter

Download our Guide and learn how to take your measurement to the next level.

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Proving the Value of B2B Measurement

B2B marketing measurement has unique challenges; with long sales cycles, disparate data sets, complex buying groups, and offline purchases—it’s no wonder that 56% of marketing leaders believe B2B marketing is more challenging than B2C.

 

  • How to Optimize the Marketing Strategy Around Business Growth
  • The value of Brand Marketing on ROI and demand-focused activities
  • Proving the value of Return on Marketing

 

Ready to take the next step in your measurement journey? Download our Guide and learn how to take your measurement to the next level.

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Futureproof Your Measurement Marketing Strategies

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