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Own a Moment on LinkedIn
Event Ads and Thought Leader Ads on LinkedIn help you connect with the audiences that matter, right when it counts
Show up where it matters most with ad formats that spark engagement, drive attendance, and put your brand at the center of the conversation.
- Event Ads - Promote your events on LinkedIn
- Thought Leader Ads - Amplify authentic voices
Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.
Turn RSVPs into real results for your business
Keep your event in the spotlight from awareness to post-event follow up. Event Ads makes it easy to connect with your audience at every stage.
4.4X
more registrations
Company-hosted events with event ads promotion generate 4.4x more registrations, on average, than company-hosted events without event ads promotion
Source: LinkedIn internal data. March-August 2025
31X
more viewers
There are 31x more viewers, on average, for company-hosted events promoted by event ads compared to company-hosted events without event ads promotion.
Source: LinkedIn internal data. May-August 2025
1.5X
more likely to watch events
Director+ members at a Fortune 500 company are about 1.5x more likely to watch events on LinkedIn than other members.
Source: “Based on 2025 internal watch data of at least 30 seconds”
3 key ways to unlock more value from your events:
Explore ways to generate leads, reach more attendees, and maximize event content
- Generate Leads
- Extend Reach
- Maximize Content
Drive leads and pipeline with event promotion
Benefits:
- Optimize toward professionals most likely to register for your event
Capture attendee information with LinkedIn Lead Gen Forms
Sync event leads directly to your CRM and existing lead workflows
How it works:
Select “Lead generation” as your campaign objective and “Event Ad” as your ad format, then follow the prompts to set up your ad and your lead gen form
Drive registrations for events hosted on your preferred event platform
Benefits:
- Drive registrations for events hosted on your platform of choice
Leverage LinkedIn’s precision targeting while maintaining your existing attendee experience
Launch event campaigns faster by sharing external registration details directly in Campaign Manager during campaign setup
How it works:
Create an Event Ad on LinkedIn, and add an off-platform destination as the event URL. Input your event details and image to appear within the Event Ad
Get more value from every event without investing more in production
Benefits:
- Turn event recordings into bite‑sized shareable clips for ongoing engagement
Create and publish clips quickly without additional production resources
Maximize the return on your event content investment
How it works:
Go to the Event Details Page for your event. Under “Create event clips,” click “Create clip.” Trim to the section you want to clip, enter a clip title, and click save. You can post your clip directly to LinkedIn or download it
Feature only available for LinkedIn Live users
Drive more impact across the event lifecycle
Event Ads promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.
Follow these steps to get started:
Step 1: Set up your campaign: Create an event page (on or off LinkedIn), go to Campaign Manager, select your objective and campaign details. Then select “Event” as your ad format and connect it directly to your event page.
Step 2: Define your audience: Choose the right targeting like job titles, industries, seniority, matched audiences, etc., so you’re reaching people you want to connect with.
Step 3: Set the budget and promote: Confirm your budget and campaign duration leading up to the event and post-event. You have the option to enable 'accelerated delivery' to maximize your budget and reach
Step 4: Measure and optimize: Track registrations, views, unique views, viewers, and total minutes watched with LinkedIn Live Analytics. Adjust your targeting, creative, or budget to maximize RSVPs. Learn about reporting.
Bonus: It doesn't end there! Retarget attendees and engaged audiences to keep the conversation going. Learn more.
Learn more about Event Ads and how to set them up here.
Power your events with trusted partners
Discover partners solutions that help you get more from your LinkedIn Events.
Sprinklr helps you create and manage LinkedIn events, run Event Ads, and capture leads in one connected platform.
ON24 helps you promote webinars on LinkedIn, capture leads, and activate audiences based on attendee engagement.
Cvent helps you sync event audiences to LinkedIn so you can reach the right professionals and drive registrations.
Event Ads Resources
Showcase your leadership's expertise with LinkedIn Thought Leader Ads. Promote content from executives and subject matter experts to spark meaningful engagement, and position your brand at the center of the conversation.
Get results:
Thought Leader Ads get up to 2.4x higher CTR than other single image ad campaigns with the same objective.
Build Credibility:
Communicate through a trusted voice and distinguish your brand as an industry authority.
Follow these simple steps to get started:
Step 1. Choose your campaign objective
In Campaign Manager, you can use Thought Leader Ads with the Brand Awareness or Engagement objectives. Once you've determined which objective and target audience best suits your campaign goal, select "Single image ad" as your content type. Select "Video ad" if the post you plan to promote includes a video.
Step 2. Identify your thought leaders and the content you want to promote
Request permission to promote your thought leader’s post. Simply search for an employee associated with your company page, find a post you want to promote, and request the poster’s permission, all through LinkedIn Campaign Manager. Your thought leader, the author of the post, will get notified and can either approve or deny your request.
Once you’ve received approval, select the approved post to use as your ad creative.
Step 3. Prove your ROI
Measure the impact of your Thought Leader Ads directly from LinkedIn Campaign Manager. Evaluate the performance of your ads by reviewing metrics that align with your campaign goals and objectives.
Learn more about In-Feed Video Ads and how to set them up here.
Barkha Patel
Senior Vice President,
Communications, Asia Pacific
Mastercard
"We view LinkedIn as a strategic marketing partner, especially when it comes to engaging our wide range of stakeholders across the Asia Pacific region. When presented with the opportunity to trial Thought Leadership Ads, we immediately agreed, and are glad we did as the impact was clear. It reaffirms what we all know: that people enjoy hearing from people."
Thought Leader Ads Resources:
Optimize your ads for results that matter
