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"The targeting on LinkedIn is unmatched. We have very specific, deal-breaking criteria, and LinkedIn is the only platform we’ve found that let’s us actually fine-tune who we’re talking to at the level we need."

“We’re not selling on social media. We’re providing value, and education, and creating our authoritative figure in the industry. And LinkedIn is super-valuable for that.”

“I’m proud to say that LinkedIn is our number one channel in terms of ad spend...it’s the first channel we put serious paid acquisition dollars into, and it drove [returns] to quintuple what we were at before.”