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How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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LinkedIn Publishing for Pages

Go deep on modern topics that matter most to your community

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Why publish on LinkedIn

LinkedIn is the only social platform where you can publish long-form articles from your Page, generating community conversations that help extend the reach of your content.

Get an audience fast

Easily publish targeted long-form content from your LinkedIn Page, with rich media, links & pull quotes.

 

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Make it easier to engage

Start a conversation with your community in the comments and foster rich back-and-forth dialogue.

 

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Know your audience

Get exclusive firmographic details on who’s reading & engaging, along with reach and engagement metrics.

 

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How to publish on LinkedIn

Our tools make it easy to publish both timely and recurring content, allowing you to turn an audience into an engaged community.

LinkedIn Articles

Publish individual, stand-alone long-form content pieces on a variety of topics that matter most to your audience.

 

Image of LinkedIn Articles interface

LinkedIn Newsletters

Publish recurring, serialized Articles on a certain topic and instantly build a subscriber community.

 

Image of LinkedIn Newsletters interface

Only qualified LinkedIn Pages & creators can create a Newsletter.

When to publish on LinkedIn

The most successful Articles and Newsletters on LinkedIn include topics that are well-suited for conversation. No other publishing platform allows you to capitalize on the viral network effects of the world’s largest professional network.

Inform your audience

 

• Company announcements
• Award winners
• Product or campaign launch
• Program updates

 

See how BCG did it
Image of a screen showing how to inform your audience.

Humanize your brand

 

• Employee stories or spotlights
• Corporate social responsibility initiatives
• Diversity & inclusion initiatives
• Workplace issues

 

See how Netflix did it
Image of a screen showing how to humanize your brand.

Deliver ongoing value

 

• Recurring publications
• Timely news
• Concise recaps
• Professional insights

 

See how insider did it
Image depicting LinkedIn UI for delivering ongoing value.

Build thought leadership

 

• Industry trends
• Proprietary research or reports
• Future of work insights
• New or contrarian perspectives

 

See how Microsoft did it
Image of a screen depicting how to build thought leadership.

Pro Tip: Keep an eye on the LinkedIn News headlines on the top right corner of your home screen. This will help you see what LinkedIn members are already engaging with on the platform.

Illustration depicting LinkedIn news.

Getting started with Articles

Publish a LinkedIn Article in 3 simple steps.

1. Add content

 

Add a headline and cover image to stand out. Edit body copy size, style and formatting. Then embed links, videos, images, pull quotes or code snippets.

 

Image of a screen showing how to add content for a LinkedIn article.

2. Publish

 

Publish directly to your LinkedIn Page feed to kick off views and engagement. Increase discovery off LinkedIn by setting SEO titles, descriptions, and tags in your Article’s settings.

 

Image of a screen showing how to publish a LinkedIn article

3. Review analytics

 

Review reach, engagement, and firmographic analytics on your Article.

 

 

Image of a screen showing how to review analytics of a LinkedIn article.

Getting started with Newsletters

Easily create your LinkedIn Newsletter.

1. Create

 

When writing an Article, select “Create a Newsletter”. Add a title, description, logo, and posting cadence.

 

Image of a screen showing LinkedIn's Create Newsletter interface

2. Publish

 

When you publish your Newsletter, the first Article will post to your Page feed and LinkedIn will notify your Page followers. Newsletter subscribers get notified each time a new edition is published.

Image of a screen showing how to publish a LinkedIn Newsletter

3. Review analytics

 

Review the performance of each Article in your Newsletter and quickly assess the total number of subscribers.

 

Image of a screen showing how to review analytics of a LinkedIn Newsletter.

Best practices

Here’s what we’ve observed from some of the top-performing Pages publishing on LinkedIn.

Make it clear and compelling.

 

Take time crafting a title, description, and image to represent your Newsletter. Create visual interest using images, videos, and quotes within your Article.

 

View University of Phoenix example

Illustration of an individual pointing at a clear and compelling LinkedIn article.

Keep it readable.

 

Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume.

 

View PayPal example

Illustration of an individual sitting near a readable LinkedIn article.

Ask for the engagement you want.

 

End your post with a call-to-action, like a question that spurs comments or a request to tag a colleague.

 

View Spotify example

Illustration of an individual raising their hand asking for engagement with LinkedIn article.

Help drive viewership.

 

Add relevant hashtags and tags in the post promoting your Article. Continuously share your Newsletter and Articles to your LinkedIn Page.

 

View YPO example

Illustration of an individual pointing at the authors of a LinkedIn article for promotion.

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Need more information on publishing LinkedIn Articles or Newsletters?

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