Acxiom

Acxiom focuses on creating the best possible audiences across the most sources of data, effectively harnessing big data and offline sources (not just cookies) on real people. Acxiom audiences are matched to LinkedIn via a privacy-safe, people-based integration, and then made available at LinkedIn. By working with a LinkedIn rep and dataguru@acxiom.com, Acxiom audiences are easily identified, selected and distributed to the advertiser account for use in a campaign.

Acxiom and LinkedIn’s partnership is uniquely ready for the evolving tech landscape and cookie changes. That’s because Acxiom audiences are offline-sourced, and matched to LinkedIn via a privacy-safe cookieless integration. This people-based match from end to end ensures accurate match fidelity, excellent scale, and enables advertisers to reach the right audiences.

This comprehensive data repository includes more than 5,000 attributes representing 100% of marketable U.S. people and households. Acxiom also has thousands of powerful predictive audiences. These behavioral and attitudinal indicators are modeled based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, etc., to likely predict brand affinity and preferences, in-market interests and timing, and media viewing habits.