Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

Logo of Brandwatch

Brandwatch

Brandwatch offers industry-leading consumer intelligence and social media management tools to help brands grow.

Learn more about Brandwatch

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

How Brandwatch and LinkedIn work together

As part of the LinkedIn’s Marketing Partner Program, Brandwatch’s integrated suite enables marketers to save time while managing LinkedIn content creation, community engagement and organic posts’ measurement.

Benefits

  • Publish – Content Management: Brandwatch offers the simplest way to create, schedule and distribute content while ensuring brand consistency and teamwork.
  • Engage – Audience Engagement: Brandwatch helps brands moderate multiple social media conversations, share notes and assign tasks across teams.
  • Measure – Reporting & Analytics: In Brandwatch, marketers are able to make informed decisions based on content performance and channel level metrics.
  • Message – Brand Conversations: Brandwatch integrates with LinkedIn Pages Messaging enabling member-initiated conversations.

Earned badges


LinkedIn marketing partner badge

LinkedIn Certified

Details


Visit Brandwatch website

Region Support

Americas
Asia Pacific
Europe

Specialities
•  Page Management
•  Insights

Service Model
Self Service

Pricing Model

Subscription

Resources
• Implementation guide
• Brand Management

Privacy Policy
•  Brandwatch Privacy Policy

"The platform provides a complete view of our campaigns, and the rich conversations happening across geographies and social channels, which is essential for building our diverse brands and for engaging with our consumers locally.".

Profile picture of Siddharth Surana.

Martin Majlund

Marketing Technologist, Carlsberg

Highlights of using Brandwatch with LinkedIn

Publish: content editor

From Publish content editor, users can upload creatives, schedule and publish them as posts on LinkedIn. They can also collaborate across teams with notes and approval flows.

Publish: content editor

Publish: content calendar

From Publish content calendar, users can get an overview on scheduled and past content and campaigns running across different social media networks.

Publish: content calendar

Engage: comment and message reply

From Engage, users can reply to comments and messages they receive on their LinkedIn Pages. They can choose to use a response template, set up automation flows and assign the comment or message to a colleague.

Engage: comment reply

Measure: LinkedIn metrics

From Measure, users are able to measure LinkedIn metrics both from the template dashboard called LinkedIn Overview - they can find such metrics also on the Content Performance dashboard, where they can compare LinkedIn performance to other social media channels.

Measure: LinkedIn metrics

Integrates with these products or features

Platform:
Pages