CaliberMind

CaliberMindʼs new Performance Intelligence package unlocks revenue insights on hidden, granular social data thanks to key integrations with LinkedIn. Our new Performance Attribution model lets marketers tie LinkedIn engagement directly to revenue across the funnel to see which campaigns generate demand versus accelerate pipeline. Teams can now prove exactly how LinkedIn boosts ABM velocity across their highest-value target accounts.

• Performance Attribution Model
  Understand the impact of paid and organic LinkedIn on pipeline and revenue. Drive revenue accountability and confidently answer questions on LinkedInʼs role in your revenue generation such as: Does this campaign generate demand or accelerate pipeline? How does this change by segment?
  
  
• Organic Performance Visibility
  See which accounts engage with your LinkedIn content before filling out a form or talking to sales. Receive high value self-selected signals previously hiding in the dark social funnel.
  
  
• Buyer Journey Touches
  Every LinkedIn organic engagement is written into the buyer journey as a first-class touch alongside emails, events, ads, and sales activity — attributed, timestamped, tied to the opportunity it influenced.
  
  
• LinkedIn Performance Dashboard
  Segment LinkedIn engagement by any CRM or MAP standard or custom field: tier, industry, type, etc. Know which content builds pipeline and which accelerates open opportunities.