Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

ChannelMix

With an end-to-end platform and suite of analytics products, ChannelMix provides leading organizations with a path to measure and grow marketing ROI.

ChannelMix

ChannelMix integrates data from your organic and paid LinkedIn campaigns with data from other marketing and sales platforms to track the power of your marketing dollars from impressions all the way to sales or transactions. With the ChannelMix AI add-on, marketers can plan spend and predict marketing ROI across channels with up to 93% accuracy.

Put your dollars where your data is.

ChannelMix integrates data from your organic and paid LinkedIn campaigns with data from other marketing and sales platforms to track the power of your marketing dollars from impressions all the way to sales or transactions. With the ChannelMix AI add-on, marketers can plan spend and predict marketing ROI across channels with up to 93% accuracy.

Benefits

Efficiency

 

  • End-to-end automation - automate every step of the marketing reporting process from data capture to transformation to visualization in one platform
  • Dashboards that are ready when you are - performance dashboards can be launched in their standard configuration within 24 hours of data connection

 

Value

 

  • Full-funnel measurement - go beyond vanity metrics by connecting your marketing campaigns with the leads and sales they generate
  • 1st-party attribution modeling - attribute online leads and transactions to the marketing tactics that generated them

 

Growth

 

  • Budget planning and forecasting - use historical data to set budgets and goals for sales and marketing
  • Spend optimization and ROI prediction - find the marketing mix that maximizes your return on investment at every stage of the funnel

Earned badges


LinkedIn marketing partner badge

LinkedIn Certified

Details


Visit ChannelMix website

Region Support
Americas
Europe

Speciality
Reporting

Service Model
Self Service
Managed
Project

Pricing Model
Subscription 
Flat Rate 
Premium 
Other

Resources

•  How the NBA Develops Social Insights with ChannelMix
•  Paid Social Performance Dashboard
•  Organic Social Performance
•  Social Media Performance Summary

•  How to Connect LinkedIn Ads to ChannelMix
•  ChannelMix Help Center

Private Policy

•  ChannelMix Privacy Policy

“Throughout my career, I’ve used APIs for primarily one thing – to save time. The LinkedIn API integration with ChannelMix has completely changed that because it does so much more than save time. Having all of our LinkedIn data aggregated in one place and next to additional marketing inputs and KPIs is so powerful. Being in the financial services industry, Carson Group’s digital team are LinkedIn power users and ChannelMix is our secret weapon for making informed, data-driven marketing decisions.”

Samantha Allen
Vice President of Digital Marketing, Carson Group

Highlights of using ChannelMix with LinkedIn

Pipeline Summary

Assess sales and marketing performance in one holistic pipeline

Cross Channel Media Activity

Report on activity and engagement for paid media channels and ad platforms

Social Media Performance Summary

Understand holistic performance of the social channel across all major social media platforms

ROI Prediction

Get marketing spend recommendations to achieve the highest ROI

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats: 
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads