Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Trusted integrations and services to power marketing.

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DemandSense

See exactly how LinkedIn drives your pipeline and revenue — then act on it.

Learn more about DemandSense

DemandSense is an attribution and intelligence platform for LinkedIn Advertisers that maps every paid impression, organic engagement, and website visit to the companies in your CRM — and connects it all to closed-won revenue.

How DemandSense and LinkedIn work together

DemandSense pulls all your company-level LinkedIn activity, paid and organic, and unifies it with your CRM and pipeline data — see which accounts engage before they ever fill out a form, and measure exactly how LinkedIn drives pipeline and revenue. Then put that intelligence to work: sharpen targeting to reach your ICP more precisely, benchmark against your industry, and reveal the anonymous website visitors researching your company before they convert.

Benefits

  • Full-funnel attribution for LinkedIn Advertisers
    Connect every LinkedIn touchpoint — paid impressions, clicks, organic engagement, and website visits — to the companies in your CRM. See the whole journey from first impression to closed-won revenue.

  • Anonymous visitor identification
    Reveal customers visiting your website by name and company, see where they came from, what they search for and act on it. Prove your ads reach real buyers.

  • Precision targeting for your ICP
    Turn attribution insight into sharper targeting — tune audiences, schedule campaigns for peak hours and set frequency controls to show more ads to the right accounts, and keep your brand top of mind, converting them faster.

  • Close the loop. In one place
    Finally see the return on every move you make. Adjust scheduling, audiences, and budgets on one side, and watch the pipeline and revenue land on the other — action and attribution, closed into a single loop.

Earned badges


LinkedIn marketing partner badge

LinkedIn Certified

Details

 

Visit DemandSense's website

Specialties
B2B Attribution & Analytics

Service Type
Self Service

Region Support
Americas
Europe

Pricing Model
Subscription

Resources
• Implementation Guide
• Revenue Attribution Guide
• Watch a DemandSense demo
• DemandSense One-Pager
• LinkedIn Ads Benchmarks
• Guide “How to Track LinkedIn Ad Influence on Pipeline”
 

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"We had the biggest sale in the company’s history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal. I'll meet with the CFO, CRO, COO, and CEO and this report is the type of thing that helps prove out the ROI of the investment we are making."

Picture of Michael Dillon

Michael Dillon

CMO
Fractional


Highlights of using DemandSense with LinkedIn

Tie touches to revenue

Trace every paid and organic touchpoint to the pipeline and closed-won revenue it influenced.

Accounts & campaigns view

See which companies and which campaigns move pipeline — not just clicks and impressions.

Full company journeys

Watch each account go from first impression to website visit to closed deal, all in one timeline.

Measure what works

Use insights to understand spending patterns and determine how LinkedIn impacts revenue.

Integrates with these products or features

Platform:
Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads, Thought Leader Ads

Features:
Account Reporting