Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Logo of Gartner

Gartner Digital Markets’ Intent Data

Learn more about Gartner Digital Markets

Over 9M+ business leaders every month power their businesses by finding the right software and services on Gartner Digital Markets’ global network for reviews. Our intent data solution, Buyer Discovery, uncovers buying signals from millions of businesses every year. It reveals those looking at your products, your competitors, pricing, product alternatives, features, and customer reviews.

How Gartner Digital Markets and LinkedIn work together

The new LinkedIn Matched Audience integration for Buyer Discovery furthers Gartner Digital Markets’ efforts to help software marketers optimize program spend and create efficiencies fueling marketing-led growth. It allows marketers to refresh their LinkedIn audiences daily with hot prospects and tailor content to meet buyers where they are in their journey

Benefits

  •  Identify companies researching their software or others in their category.

 

  • Build leaner, higher-performing campaigns by targeting in-market companies.

 

  • Create natural-feeling buying experiences that guide higher quality opportunities to sales.

 

  • Retain customers exploring competing products near renewal cycles.

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Gartner Digital Markets website

Region Support
•  Americas
•  Europe

Specialty
•  Audiences

Service Tyle
Managed

Pricing Model
Subscription

Resources
•  Implementation Guide

Privacy Policy
•  Gartner Digital Markets Privacy Policy

"We've had a positive experience with the Buyer Discovery integration with LinkedIn so far. Within the first 6 weeks, we significantly increased lead generation and reduced our cost per lead roughly 45%. We've started sharing highly engaged accounts with sales as we identify them. In 2023, we plan to continue using the Buyer Discovery to target our ideal customers on LinkedIn and align with sales more closely to fuel their pipeline."

Profile picture of Fernanda Sobreira.

Fernanda Sobreira
Sr. Manager of Demand Generation
ThinkData Works

Integrates with these products or features

Platform:
Campaign Manager

Features:
Account Targeting

Get started with LinkedIn and Gartner Digital Markets

Contact Gartner Digital Markets
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