Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Nielsen

Nielsen brand impact studies allow marketers to measure how brand campaigns are performing on LinkedIn.

Learn more about Nielsen

Nielsen brand impact studies use survey research to measure the impact of ad campaigns on overall brand health metrics. It provides brand lift insights, creative analyses, and expert recommendations for future campaigns.

How Nielsen and LinkedIn work together

Nielsen brand lift studies allow marketers to quickly and accurately measure the effectiveness of LinkedIn campaigns. Nielsen helps drill down into upper and lower funnel metrics so marketers can understand if LinkedIn ads are working to drive KPIs like awareness, consideration, and conversion. Nielsen studies are delivered seamlessly across LinkedIn campaigns to real LinkedIn users to help you measure and optimize brand impact across your campaigns.

Benefits

•  Unlock performance insights to grow long term brand value

•  Create authentic bonds between brands and audiences

•  Stand out from the competition using the most accurate, trusted metrics

•  Build best practices over time to optimize future ROI and strengthen brand health accurate, trusted metrics

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Nielsen website

Region Support
Amercias
Asia Pacific
Europe

Specialty
Experimentation

Service Model
Project

Pricing Model
Flat Rate

Private Policy
Nielsen Privacy Policy

"The Nielsen brand impact study gave us valuable insights into brand positioning and creative, allowing us to optimize our media allocation. With the study we better understand the impact of our brand investment with LinkedIn".

Highlights of using Nielsen with LinkedIn

Baseline competitor information

Example customer competes most closely with competitor 3 in awareness and usage.

Baseline Competitor Information

Topline brand impact results

Example customer campaign significantly elevated familiarity and consideration, while directionally raised top of mind awareness and favorability.

Topline Brand Impact Results

Cross-Cut by decision maker

Decision makers drove directional movement in top of mind awareness and familiarity.

Cross-Cut by Decision Maker

Key findings and recommendations

Executive summary with market landscape, campaign impact, and recommendations.

Key Findings and Recommendations

Integrates with these products or features

Platform:
Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads,Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads

Get started with LinkedIn and Nielsen

Visit Nielsen's website
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