Profound North is a Copenhagen-based growth consultancy helping businesses succeed through Growth Architecture. This is where RevOps, Data, GTM, digital media buying and alike plays the pivotal roles in achieving sustainable growth.
Accurately connect LinkedIn activity to business outcomes like qualified pipeline and revenue, sharing ongoing insights and practical guidance.
More complete attribution: Connect marketing activities to pipeline over a longer time horizon and across more touchpoints.
Richer insights: Understand what’s driving value at each stage of the funnel. See how top-funnel efforts (like views and low-friction ads) influence pipeline early, while also measuring direct actions such as clicks and submissions. This gives a more complete picture of performance.
Smarter experimentation: Make smarter decisions without relying solely on short-term metrics. When measuring long-term pipeline impact, you can test and optimize with greater confidence.
Stronger marketing mix synergy: Integrations with offline data and conversion tracking provide a clearer view of revenue impact so you’re not forced to prioritize short-term actions to prove results.
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“Profound North helped us implement CAPI in our LinkedIn ad account, which greatly improved our ability to connect our marketing campaigns with pipeline and revenue.
With many different elements in our GTM, better clarity about what works was both necessary and helpful. It also consistently helped us drive better efficiency in our ad account due to better data to work from.”
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