Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

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Resources

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Stape

Simplified Google Tag Manager Conversions API Integration for LinkedIn Advertisers

Learn more about Stape

Stape provides managed server-side Google Tag Manager hosting so advertisers can easily implement LinkedIn’s Conversions API.

How Stape and LinkedIn work Together

LinkedIn advertisers can start the setup directly from Campaign Manager through an embedded flow. This creates a Stape account and automatically provisions a server-side GTM container connected to LinkedIn Conversions API. The server container provisioning and hosting is sponsored by LinkedIn, at no additional cost for eligible advertisers. Learn more.

Benefits

Simple Google Tag Manager CAPI setup. Start the setup directly from LinkedIn Campaign Manager through a guided flow that provisions a server-side GTM container and connects it to LinkedIn’s Conversions API – no infrastructure setup required. 

 

Reliable conversion tracking. Server-side tracking ensures conversion events are consistently delivered to LinkedIn, supporting more accurate campaign measurement, targeting and optimization and improving advertising outcomes.

 

No infrastructure management. Stape handles server hosting and scaling so advertisers can focus on campaign performance instead of maintaining server infrastructure. 

 

No cost for eligible advertisers. Hosting for the integration is sponsored by LinkedIn, allowing eligible advertisers to implement LinkedIn’s Conversions API using Stape at no cost. Learn more.

 

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Stape website

Region Support
Americas
Asia Pacific
Europe
Middle East & Africa

 

Specialty

Signals

 

Service Model
Self Service

 

Pricing Model
At no additional cost for eligible advertisers.
See terms for details

 

Privacy Policy
•  Stape Privacy Policy

 

Resources
•  Implementation guide

"The LinkedIn and Stape integration gave our team a simpler path to stronger conversion signals. By removing the need to manually provision and host a server-side GTM container, it helped us focus more on measurement and optimization"

Michelle Beaumont

Michelle Beaumont

Growth & Marketing Manager

Highlights of using Stape with LinkedIn

Start in LinkedIn

Begin your Conversions API setup directly from Campaign Manager.

Set up CAPI

Create a Stape account and configure server-side tracking in a guided flow.

Manage your container

Access the essentials for your server-side setup in one place.

Improve your setup

Use Stape Analytics and power-ups to improve data quality and performance.

Integrates with these products or features

Platform:
Campaign Manager

Targeting:
Online Conversions, Offline Conversions

Get started with LinkedIn and Stape

Contact Stape
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