Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

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Resources

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VertoDigital logo

VertoDigital

Connect your LinkedIn ads to real B2B outcomes - from ad click to closed opportunity.

Learn more about VertoDigital

VertoDigital implements LinkedIn's Conversions API to give advertisers full-funnel signal coverage. We deploy server-side tracking via ssGTM to capture online conversions that browser-based pixels miss, and connect your CRM to surface offline signals like MQLs, SQLs, and opportunities back to LinkedIn. Every setup is consent-aware and built with deduplication to keep data clean. The result: LinkedIn's algorithm optimizes on complete, pipeline-level data - not partial signals from pixels alone.

Benefits

  • Full-funnel signal coverage: Capture every LinkedIn conversion - from website form submissions to CRM-stage events like demo requests, free trials, MQLs, and SQLs - enabling LinkedIn's optimization to work with more complete conversion data.

  • Server-side infrastructure that survives ad blockers: Our implementation routes conversion data through a server, bypassing browser limitations, ITP restrictions, and third-party blocking that can hide 40–60% of your actual conversions.

 

  • CRM-connected offline conversions: Link LinkedIn clicks to your CRM funnel stages, so downstream sales outcomes feed directly back into campaign optimization and attribution.

  • Privacy-compliant by design: Consent-aware data flows, hashed identifiers, and event deduplication ensure your setup meets current privacy standards without sacrificing signal quality.

Pipeline-level attribution: Move beyond cost-per-click and cost-per-lead measurement. See cost-per-opportunity and campaign-to-pipeline attribution so you can prove LinkedIn's real revenue impact.

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit VertoDigital website
 

Region support

Americas

Europe

 

Specialty

  • Signals

 

Service Type

  • Managed
  • Project

 

Pricing Model

  • Flat Rate

 

Resources

 

Privacy policy

“Partnering with VertoDigital helped us completely reimagine our conversion tracking infrastructure. By implementing Conversions APIs via server-side tagging, we not only addressed long-standing data gaps but also unlocked significantly more reliable performance insights - allowing us to optimize our LinkedIn campaigns with far greater precision.”

Picture of Partner

Avgustina Dobreva

Director of Performance Marketing
Payhawk

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads, Thought Leader Ads

Features:
Online Conversions, Offline Conversions

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