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How to optimize your owned content for AI search
Search behavior is shifting rapidly, with Gartner predicting that search engine volume will drop by 25% by 2026 as users turn to AI chatbots. Brands must adapt their content strategy now to ensure they remain visible and credible in AI-generated answers, or risk losing pipeline before the buyer journey even begins.
In this guide, you’ll learn:
How to write structure-rich content that signals authority to both humans and Large Language Models (LLMs)
The essential technical SEO updates required to improve crawlability and indexability for AI agents
Why adopting a "hub-and-spoke" internal linking strategy is critical for AI discovery
Strategies for optimizing visual media and PDFs to ensure they are readable by AI systems
- How to use schema markup to help AI models accurately interpret and surface your content
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