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Gartner predicts a 50% drop in traditional search volume by 2028. At the same time, 94% of B2B buying groups already use GenAI for research.

If your brand is not cited in AI-generated answers, you are losing opportunities before they even arise.

We analyzed our own content to see how LLMs pull information. We found three key factors that influence performance: structure, relevance, and clarity.

Here's a preview of what you'll find in the guide:

Write for humans and AI: Start major sections with a 30 to 80-word "answer block" that directly addresses the main topic. Follow this with detailed explanations. This balances the need for concise answers with the depth search engines value.
Structure your headings: Use descriptive headings in a logical order. Avoid vague labels like "overview." A clear hierarchy helps LLMs understand how your content is organized.
Use technical signals: Schema markup is critical. It helps search engines and LLMs understand the context of your content. Ensure your schema matches your on-page content to build trust.

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