Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

Compare Ads

Resources

Sign in

Create ad

From data to decisions: A strategic framework for smarter B2B marketing

The three pillars for B2B decision-making

Download the guide
By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services. You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.

If you're a B2B marketing leader, you already know the pressure to prove impact is more urgent than ever. Sales team and CFOs are demanding clear ROI, but with buying cycles averaging 211+ days*, traditional attribution doesn't give you the timely, actionable insights you need. 
 

That’s why we built this guide to help marketing leaders move beyond retrospective metrics and toward a modern measurement approach for smarter, future‑focused decisions.

 

 

*Source: 2025 LinkedIn Ads Benchmarks Report by Dreamdata

What you will learn

Tie marketing investments to true business outcomes

Leverage the right signals to optimize and measure success in real-time

 

Activate insights across teams with confidence 

Shai Masot

Strategic Demand and Lead Generation, monday.com

The buying journey involves many stakeholders. We separated the account journey from the individual journey and defined clear indicators at each stage. Seeing these signals at the account level changed how we optimized campaigns and helped us anticipate pipeline using high-intent behavior.”

From signals to revenue: learn how

Download the guide
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support