Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

Create ad

Unlocking AI Visibility: The B2B Marketer's Guide to LinkedIn

Download the guide

Your buyers don't search for your brand by name anymore. They're asking ChatGPT, Gemini, Copilot, and Perplexity and getting shortlists before they ever reach your website. According to 6sense, 94% of B2B buyers now use generative AI for research, and Gartner predicts traditional search volume will drop by 50% by 2028.

That means the old playbook of keywords, backlinks, and driving traffic to your site isn't enough. To win in AI search, you need a new strategy built around credibility, content structure, and the platforms that AI models trust most. LinkedIn is already the #1 most-cited domain for professional queries in AI search. But showing up consistently takes more than a polished Company Page.

This guide gives B2B marketers a clear, actionable road map for earning visibility where buyers are actually making decisions.

What you'll find inside

Why LinkedIn leads in AI discovery. LinkedIn is the top-cited domain for professional queries across major AI models, including ChatGPT, Copilot, Gemini, and Perplexity. Learn why it's your strongest lever for AI visibility, and how to use it strategically.
How to structure content for AI retrieval. AI models favor content they can easily extract and cite. Learn how to use answer blocks, clear headers, and topic clusters to make your content the one AI surfaces, including how to structure URLs for better AI comprehension.
How to build a cross-functional AI content strategy. Learn how to align SEO, PR, social, and content teams around a coordinated strategy that sends consistent signals across every platform.
How to measure what actually matters. Learn which metrics, from share of voice to citation rank, tell you whether your program is working, and which tools to use to track progress.

Get your copy

Brands that invest in AI visibility now will compound their advantage over time. Download the guide and start building the kind of presence that puts you in front of buyers before they ever click a link.

Get your copy